Phidias & Associates Essay Example for Free

Phidias Associates Essay In the best interest of the productivity and success of Phidias Associates, I’d like to suggest the adoption of a corporate strategy already in use by NASA and other leading countries across the world. Corporate napping is an exceptionally cost-effective and efficient way to improve the accuracy, alertness, and speed of workers by as much as 34%. The conversion of Phidias Associates to a nap friendly zone would enhance the experience of around 92% of employees. Immediate improvements in energy, creativity, problem-solving, and job satisfaction would be in the bright future of this company. The first step to realizing the reality of this advancement is the addition of a nap room to the offices of Phidias Associates. What other room in our building can offer such impressive gains for our country? A nap room doesn’t need to be elaborate. Many companies utilize a sound proof room, several couches, and a dimmer switch to provide a place for employees to recharge and renew. Rather than rearranging the office space, I’ve discovered an even easier alternative for the company to immediately begin reaping the benefits of corporate napping. The company MetroNaps rents and sells individualized EnergyPods to high-paced future-thinking organizations like Phidias Associates. For only $12,485, we could purchase an EnergyPod. There’s also the option to rent EnergyPods for only $10/per employee/per month. A productivity boom is only a small investment away! In addition to a place to nap, our employees will require one other change to fully embrace this advancement. In America, a strong negative stigma surrounds the concept of napping in the workforce. This judgment is holding back our country’s and company’s potential for success. Other countries, like Japan, and some of our own country’s top leaders, like Thomas Edison and John Kennedy, utilized napping for its purpose-the restore energy. A few brief informative meetings and distribution of educational materials could change the mindset of Phidias Associates to view napping as a tool for our company’s growth. Ten and twenty years ago, large and successful companies modernized their facilities by adding fitness centers. Realizing that physical and mental health extends beyond the benefits of exercise, corporate napping is what’s missing from our organization. By becoming a leader in the industry, we can harness the secret gains of this largely unknown trick to boosting productivity. Nap rooms benefit the executives, the employees, and the advancement of Phidias Associates. Please consider the lofty paybacks of installing a nap room and e-mail me your reply.

Facts about Earths Moon Essay -- essays research papers

The moon is a wondrous thing. Every night it's outside, up high in the sky, giving light to the world. Most people take advantage of the moon's light, because they don't know why or how the moon shines. Scientists today are busy proving theories and studying the moon, which will hopefully help society to understand the moon more. They know a lot about the moon, but there is still much more to learn. ?The Eagle has landed.? Many people use this phrase without knowing where it came from. On July 20, 1969, NASA astonished the world, when Neil Armstrong spoke these words when the Apollo spacecraft, nicknamed ?the Eagle,? landed on the moon?s surface. He later spoke the famous words, ?One small step for man, one giant leap for mankind,? when he was the first man to set foot on the moon. When astronauts walk on the moon, they are allowed to breathe, because of their space suits. These space suits have oxygen tanks in them, and allow astronauts to stay out in space for up to seven hours at a time. They have to think ahead a few steps so they can step or turn without difficulty, because they have to take huge steps. The pull of gravity on the moon is one-sixth lower than the pull of gravity on the Earth, which makes them a lot lighter on the moon. The moon?s gravitational pull controls the ocean?s tides on the Earth. The moon pulls the Earth and water towards it, which causes an increase of water nearest the moon. As the moon pulls the core of the Earth towards it, the water on the side farthest away from the moon flings around to the side, and creates an increase of water there, too. The increase of water is called a high tide. On the sides of the Earth not facing the sun or moon, there are low tides. Each beach or po... ...lieve that millions of years ago, a piece of rock as big as Mars hit the Earth, and the collision blasted a huge amount of rock into space, and the shattered pieces of rock went into orbit around the Earth. Over millions of years, the rocks clumped together to form the moon, and now it is not the pieces of rock that orbit the Earth, but the moon itself. Scientists, Native Americans, and many other people have their theories of how the moon became, but none have been proven. Scientists have studied the moon for many years, and have proven many theories, but not this one. Most people still take advantage of the moon, even after society has learned so much about it. They won?t think of it until the day the moon isn?t there anymore, which won?t happen anytime soon. Scientists have helped us greatly in understanding the moon, but there is still much more to learn.

Reading Assessments Essay

INFORMAL USE FORMAL USE FORMATIVE USE SUMMATIVE USE | ANECDOTALRECORDS| To observe students in instructional settings. Used for identifying reading comprehension benchmark. (Boyd-Batstone, 2004),| THINK ALOUDS| Stragey for the think aloud enables modeling for students. Enables them to see how accomplished readers create the meaning from the book. Enables students to monitor their thoughts as they read and advances their intellectual capacity. It educates students to look back over a sentence, read in advance to clarify, and/or look for context sign to make logic of what they read. SELF-EVALUATI0N| To progress accomplishment in the classroom. Supports the idea of a collaborative learning environment. Assessment offers educators to increase ways to connect students to be more imaginative. (Stiggins, 1991,2001). | END OF UNIT TEST OR PROJECTS| When assessments reproduce the affirmed learning objectives, a well-made end of unit test provides teachers with information relating to individual students. | | | | | | FEEDBACK | Teacher create written or oral feedback to student discussion or work. | | | | | | | | | | STANDAR-ADIZED ASSESS-MENTS | Tests that precisely reveal state performance and content standards offers a clue of how many students are accomplishing established grade-level expectations| | | | | | | | PORTFOLI0S | When used as part of an assessment of student learning, portfolios make available proof to support attainment of stated learning objectives| | | | | | CURRICULM BASED MEASUREM-ENT (CBM)| Set of standardized measures is used to decide student progress and performance (Deno, 2001). | | | | READING LOGS| | COMPREHENSIVE TEST OF PHONOLOGIC-AL PROCESSING | Spotlight is on observing learner replies. Monitor progress with instruction. Presents instantaneous responses to both the educator and student on the topic of the learning process. | DISCOVERY TALK | Conversations used to unearth out what is going on in students life that might be affecting performance at school. (Zimmerman,1996)| | | | ORALRETELLINGS| Gives evidence that students comprehend what they are reading. †¢ Students retell the story by using their own words and recalling the sequence of events correctly. †¢ Students should be able to answer to questions about the chapter/book †¢ Have students create drawings that demonstrate comprehension. Relate new knowledge to prior knowledge (Rathvon, 2004). | DIBELS| Set of measures and procedures for assessing the achievement of early literacy Intended to be short (one minute) fluency dealings used to regularly observe the growth of early literacy and early reading skills. Developed to measure, recognized and empirically confirm skills related to reading outcomes. | | | | | | RECORDEDOBSERVATION| Offers assessment to center the focal point on the student’s potential to identify logos or common signs in or out of the context. (Compton,1997). | Story Construction from aPicture Book| Enables teacher to see how a student interprets the story and observation of reading skills. | | | | | | STUDENTPORTFOLIOS| Supplies data to document recognized reading goals. (Paris, 2002)| Use collections of classroom assessmentInformation to get ready for parent conferences. Classroom assessment assist to be aware of the whole child| | | | | | | . References Boyd-Batstone, P. (2004). Focused anecdotal records assessment: A tool for standards-based, authentic assessment. Reading Teacher, 58(4), 230-238. Compton, D.L. (1997). Using a developmental model to assess children’s word recognition. Intervention in School and Clinic, 32(5), 283. Deno, S. L. (2001). Curriculum-based measures: Development and perspectives. Retrieved November 11, 2012, from http://www. progressmonitoring. net/CBM_Article_Deno. pdf. Hoge, R. D. , & Coladarci, T. (1989). Teacher-based judgments of academic achievement: A review of literature. Review of Educational Research, 59(3), 297–323. Paris, S. G. , Paris, A. H. , & Carpenter, R. D. (2002). Effective practices for assessing young readers. In B. Taylor & P. D. Pearson (Eds. ), Teaching reading: Effective schools, accomplished teachers (pp. 141-162). Mahwah, NJ:Lawrence Erlbaum Associates. Rathvon, N. (2004). Early reading assessment: A practitioner’s handbook. New York: Guilford Press. Stiggins, R. J. (2001). The unfulfilled promise of classroom assessment. EducationalMeasurement: Issues and Practice, 20(3), 5-14. Zimmerman, B. J. , Bonner, S. , & Kovach, R. (1996). Developing self-regulated learners: Beyond achievement to self-efficacy. Washington, DC: American Psychological Association.

Essay on Language and Imagery in The Tragedy of Hamlet

Hamlet: Language and Imagery Horatio tells Hamlet that he speaks ‘wild and whirling words’, but with Shakespeare, this can never truly be the case. Even phrases that appear so have always a complex meter behind them and, in Hamlet especially, it seems that every word is chosen individually to serve a particular purpose. Despite being almost four hundred years old, Shakespeare is considered the landmark in English literature as the dawning of the modern age of drama. Previously, drama such as the medieval morality plays was used to demonstrate moral stances, but Shakespeare focused on investigating the individual in society. The rise of eponymous drama illustrates the sudden power of the person in literature. This†¦show more content†¦However, despite these various ‘great’ aspects of his work, Shakespeare’s plays show an originality in the use of the English language to produce images, metaphors and ideas, unseen in previous work and it could be said, yet to be transcende d by another playwright. In Hamlet, there is a variety of imagery used up to Act 2:2 to describe, insult or enhance themes that run throughout the play. One of the clearest these is that of the body politic of Denmark and the consequent imagery of Denmark as a body itself. The implication of this image is that a problem in one area of the body, however minor, will affect other areas, with some areas more important than others. The whole Kingdom then mourns and is ‘contracted in one brow of woe’ when Old Hamlet dies, and ‘the whole ear of Denmark’ is conversely ‘abus’d’ by a false account of the former King’s murder (the image is used both by Claudius and the Ghost of Old Hamlet about the same occurrence). Laertes also comments on the importance of Hamlet’s position: his choice of bride is more important than that of others as it will have implications for ‘that body/ whereof he is the head.’ Another image used throughout the play is that of acting and playing. The play within the play is used as a means to condemn Claudius as the perpetrator of Old Hamlet’s murder. However, even before that, there are references to acting, seeming and appearances. The firstShow MoreRelatedDescriptive Language In Hamlet726 Words   |  3 PagesThe use of descriptive language is important for the writer to entertain, persuade and teleport the reader into their work. Descriptive use and imagery allow the reader to experience the setting, sound, taste, and mood as if they can live through it. Which takes us to Shakespeares play Hamlet. Not only does he use exceptional details and imagery throughout the play between the characters, but the way he uses word allows us to put ourselves into the play as if we can feel what they feel. It alsoRead MoreWilliam Shakespeares Hamlet Essay751 Words   |  4 PagesWilliam Shakespeares Hamlet Hamlet might well claim to be Shakespeares most famous play because of its language and the charm of its central character. Shakespeare wrote some thirty-eight plays. Taken individuallyRead MoreHamlet Is A Theater Performance Of The Shakespeare Play1715 Words   |  7 PagesEssay 2 The play Hamlet is written by William Shakespeare whereby he uses a combination of poetry and prose. The film, Hamlet is a theater performance of the Shakespeare play. The play is written in blank verse offering an insight into the state of mind of the character as well as a reaction to the ongoing actions in the stage. The style is reserved for the nobles and informal situations like courts. Figurative language is used to express the actions and feelings of the characters have been evidencedRead MoreEssay on Shakespeares Soliloquies - Hamlet’s Soliloquy1034 Words   |  5 PagesWithin a month...most wicked speed, suggests his disgust at the situation and that it is not necessarily the nature of their incestuous relationship that troubles Hamlet; more the short time in which it occurred. In fact, this is especially well communicated to the audience as, throughout the soliloquy, the passage of time that Hamlet describes gets less from two months to Within a month. This has th e effect of outlining Hamlets supposed contempt of his mother for only mourning a month whilstRead MoreCompare And Contrast Hamlet And Twelfth Night1162 Words   |  5 PagesFrom Hilarity to Tragedy in Shakespeare: How Hamlet and Twelfth Night Compare By Zawadi Bunzigiye William Shakespeare wrote plays covering the breadth of human experience. They seem to have transcended the restraints of age because of the universal themes that they contain. His body of his work is comprised of genres of plays varying from tragedies to comedies. Of them, Hamlet and Twelfth Night are perfect examples of both. A comparison between them would be of interest because their common pointsRead MoreHamlet And Twelfth Night Comparison Essay957 Words   |  4 Pagesvaried from tragedies to comedies. Of them, Hamlet and Twelfth Night are perfect examples of both. A comparison between them could be of interest because their common points demonstrate that, however differing their genres are, Shakespeare’s plays essentially illustrate what it is to be human[1] . [2] Hamlet and Twelfth Night could both be compared through instances of body imagery, critical thought and social integration. In the first place, when it comes to body imagery in Hamlet and TwelfthRead MoreEssay about The Tragedy of William Shakespeares Hamlet568 Words   |  3 PagesThe Tragedy of William Shakespeares Hamlet It seems that in this merciless mourning, I have opened a tomb. And though my sight be of seeing, it is not as it once was. For what I see is not with thine own eyes. It is as death appears to those awake. A coldness, an emptiness, that I cannot forsake. Hope Saphos DeVenuto A melody in literature is a language that Shakespeare uses freely in Hamlet with infinite variety. The imagery relates to us to create to the senses a realization ofRead More The Marxist Hamlet Essay880 Words   |  4 PagesThe Marxist Hamlet In his article Funeral Bakd Meats:   Carnival and the Carnivalesque in Hamlet, Michael D. Bristol mingles Marxism and Bakhtins notion of double discoursed textuality into an unique reading of Shakespeares drama as a struggle between opposing economic classes.   Bristol opens with a two paragraph preface on Marxism, highlighting Marxs own abnegation of Marxism:   Marx is famous for the paradoxical claim that he was not a Marxist (Bristol 348).   While he acknowledgesRead MoreOphelia, By William Shakespeare Essay766 Words   |  4 PagesOphelia, as a person, is essentially formed by the men in her life. This is not a radical idea: it has been embraced by centuries of Shakespeare critics. However, to go slightly deeper, one could consider what exactly the absence of Hamlet, Polonius, and Laertes has on her identity (outside of madness). This scene serves to force her into a new persona, as one without a personality. Ophelia is no longer a maid. She says this herself with, â€Å"And I a maid at your window, to be your Valentine...OutRead MoreWilliam Shakespeare s Hamlet - Longing For Revenge1304 Words   |  6 PagesEnglish language. Shakespeare frequently produced tragedies that are continuously acted out today, along with many plays and sonnets.. Although Shakespeare is seen today as a great writer who changed the world, his reputation did not rise to these heights until around the 19th century. In all of Shakespeare’s astounding plays, Hamlet is by far seen as the most remarkable. William Shakespeare’s Hamlet, in its amazing eloquence, was finally produced and acted out in English in 1600. The tragedy, although

Personal Identity by Derek Parfit - 1907 Words

In his 1971 paper â€Å"Personal Identity†, Derek Parfit posits that it is possible and indeed desirable to free important questions from presuppositions about personal identity without losing all that matters. In working out how to do so, Parfit comes to the conclusion that â€Å"the question about identity has no importance† (Parfit, 1971, p. 4.2:3). In this essay, I will attempt to show that Parfit’s thesis is a valid one, with positive implications for human behaviour. The first section of the essay will examine the thesis in further detail and the second will assess how Parfit’s claims fare in the face of criticism. I Problems of personal identity generally involve questions about what makes one the person one is and what it takes for the†¦show more content†¦4.2:7), we should abandon the language of identity. Therefore, for cases in which we are unable to speak of identity (because the psychological continuity relation is not one-one), psychological continuity will be just as important as identity. The problem with psychological continuity, however, is that many of the relations involved (including memory relations) appear to presuppose identity. Parfit attempts to avoid this charge of circularity by using the concept of q-memory. Q-memories do not presume that the person having the q-memory and the person who actually had the experience are the same person, unlike ordinary memories which do presuppose identity. Parfit applies this same redesription to other relations of psychological continuity such as intention and responsibility. Parfit returns to the idea of the importance of the psychological continuity relation in survival to introduce an even more important relation- psychological connectedness . Psychological connectedness is a kind of direct psychological continuity. It is not transitive as it requires the holding of â€Å"direct psychological relations† (Parfit, 1971, p. 4.2:13). This contrasts with psychological continuity which is transitive because it â€Å"only requires overlapping chains of direct psychological relations† (Parfit, 1971, p.4.2:13). The relation of psychological connectedness is more important for Parfit than that of psychological continuity- A person shouldShow MoreRelatedThe Issue Of Personal Identity Essay1529 Words   |  7 PagesIf persons persist over time then by what criteria do we determine their identity at different times? This is the issue of personal identity over time which continues to plague philosophers. What is it that allows me to say I am the same person today as I was yesterday or I will be tomorrow? Am I actually the same person? There has been no general consensus on the answer to this question. However many have proposed solutions to this question. When it comes to this hard problem of why persons lastRead MoreEgo Theory and Bundle Theory Essay607 Words   |  3 PagesBundle Theory Derek Parfits views on personal identity and the Ego and Bundle Theory are all summarized in his article â€Å"Divided Minds and the Nature of Persons†. In his article, Parfit explains the distinction between Ego theory and Bundle theory and provides several arguments against Ego Theory. Although it proves to be very difficult to believe the Bundle Theory, Parfit’s critique is convincing and well thought out. In order to defend the Bundle Theory of personal identity Parfit begins to describeRead MoreThe Idea Of Self By Derek Parfit1271 Words   |  6 Pagesexistence of self is attributed to the supposition of the self, whereas Derek Parfit in Persons and Reasons was skeptical about the existence of self and believed that we do not have an ultimate identity. In this paper, I will argue that Derek Parfit’s views are justifiable as he has provided sufficient reason to his claims on continuity. Descartes non-reductionist arguments, though not incorrect, lack the soundness that Parfit poses with his reductionist views. Descartes can be considered as an epistemologicalRead MoreThe Challenges for the Human Psyche689 Words   |  3 Pagesof materials that magically come together to form the us? What about our brain hemispheres? Derek Parfit is a British philosopher who specializes in issues surrounding personal identity, rational and ethics. He uses examples about the self that seem to stretch the boundaries about what is personal identity. In that he argues that there are no real criteria to base a definition of personal identity, because we cannot really exist apart from the components that make up our being (body, mind, andRead MoreDerek Parfits Transporter1239 Words   |  5 Pagesliving through the clone who, for all intensive purposes, is still Liesl in every shape and form. This example is credited to Derek Parfit, a brutish philosopher who specialized in the problems of personal identity, ethics, rationality, and the relations among them. For the above example he would argue that Liesl would actually continue to survive through her clone. Parfit has a large number of reasons as to why he would hold such a belief. Customarily an average human would assume that simply becauseRead MoreWhat s Account Of Personal Identity As Inadvertent Support For Locke1804 Words   |  8 PagesParfit’s Account of Personal Identity as Inadvertent Support for Locke Amongst other features of his Essay Concerning Human Understanding, John Locke advances a theory of personal identity involving proper consciousness and memory conditions for one’s continued existence. This psychological approach is rooted within a broader discussion of identity related to particulars; these include finite intelligences, bodies, and God (Helm, 311). Locke’s account was subject to much scrutiny and criticismRead MoreEssay on Parfit, the Reductionist View, and Moral Commitment3490 Words   |  14 PagesParfit, the Reductionist View, and Moral Commitment ABSTRACT: In Reasons and Persons, Derek Parfit argues for a Reductionist View of personal identity. According to a Reductionist, persons are nothing over and above the existence of certain mental and/or physical states and their various relations. Given this, Parfit believes that facts about personal identity just consist in more particular facts concerning psychological continuity and/or connectedness, and thus that personal identity can beRead MoreIdeas Of Personal Identity, Human Nature, And Reality877 Words   |  4 PagesMy aim in this essay is to analyze in this order the ideas of personal identity, human nature, and reality. The following essays and films will be analyzed: Divided Minds and the Nature of Persons, The Selfish Cooperator, Does the Real World Exist, Transfer, I Am and The Signal. In Derek Parfit s Divided Minds and the Nature of Persons, we learn that personal identity is ever changing, whereas in Richard Dawkin s essay The Selfish Cooperator we are taught that human nature is circumstantialRead MoreEssay Personal Identity 1209 Words   |  5 PagesThe two positions of personal identity over-time consider whether we are ‘tracking persons’ or ‘human beings’. Through analysing Locke’s account of personal identity and his definition of a ‘person’, the first side of this argument will be explained. However in opposition to Locke’s theory, the second position that considers us as ‘human beings’ will also be assessed, as advocated by animalists such as Olson. In response to this examples of cases such as amnesia will also be taken into considerationRead MorePersonal Identity Essays1802 Words   |  8 PagesMetaphysics What is Roderick Chisholms account of loose identity through time, as opposed to strict identity? Roderick M. Chishlom uses several similar examples in order to showcase his mindset concerning one of the oldest philosophical topics regarding identity. Notion that everything is changing and constantly transforming has been explored both on philosophical and scientific levels. Constant recycling of materialistic particulars is a process that is happening on everyday

Different Perspectives On Corporate Social Responsibility

Introduction Corporate social responsibility refers to the responsibility that corporate organisations have on those internal and external parties around them. Many influential people have provided different perspectives on what the ideal corporate social responsibility is, two of these people are Friedman and Freeman. However, all perspectives have limitations, and because of this, the Key Gardens principle has been developed to provide a the basis for assessing possible moral minimum for organisations. Define Friedmans and Freemans perspectives on (CSR). There are two major perspectives on Corporate Social Responsibility, Friedmans Classical Perspective and Freemans Stakeholder Perspective. Friedmans Classical Perspective refers to the perspective that the primary goal of business is to maximise the economic efficiency while continually acting within the boundaries of the law. This neglects the idea of ethical behaviour, and chooses to only use the law as the minimum form of ethical boundary. Conversely, the Freemans Stakeholder Perspective is considered to be the polar opposite of Friedmans Classical Perspective. Hence, it refers to the idea that business is a matter of respecting stakeholder’s rights rather the viewing stakeholder’s constraints. Including the major limitations identified by the critics. Using an example. Like all corporate social responsibility perspectives, Friedmans classical perspective has been criticised. As a result, a range of limitations hasShow MoreRelatedCorporate Social Responsibility Definition1011 Words   |  5 Pagesresearch study is about what the Corporate Social Responsibility (CSR) is, how people define and how I understand this term? According to my research and observations, CSR does not have only one and constant definition. I have read a lot of definitions of CSR and in fact, they are similar but not the same. Briefly, definition and understanding of CSR depends on person to person. Thus, I am going to talk about definitions of the CSR and I will define my own perspective about the CSR. AsRead MoreEvaluation: Ethical Perspectives on Social Responsibility Essay1143 Words   |  5 PagesEvaluation: Ethical Perspectives on Social Responsibility This paper evaluates Cohen’s article on social responsibility and considers how his perspective and ideas align in comparison with other management experts including Drucker and Friedman. Some key components that are included in the evaluation are: †¢ A definition of the concept of social responsibility. †¢ What Cohen identifies as the social responsibility of a business to the workers, stakeholders, and society as a whole. †¢ How Cohen’sRead MoreA Study on Organizational Management928 Words   |  4 Pagesorganization and customers, making customers to solve the problem by themselves. Therefore, this paper evaluates these problems from economic, social responsibility and ethics perspective of view. Economic perspective Research shows that, selling of substandard goods to customers affects the companys economic standing in the long run. From economic perspectives, this will lead to a fall in profits. By providing substandard goods, customers can spread the negative information quite fast causing theRead MoreCorporate Social Responsibility ( Csr )1167 Words   |  5 PagesCorporate Social Responsibility Introduction Corporate social responsibility (CSR) is a concept which is also known as corporate citizenship, corporate conscience or in a simple way a responsible business. It is an integrated concept of self-regulatory business model for any organisation. Corporate Social Responsibility has been in practice for more than fifty years now, which has been adopted not only by domestic companies but also by transnational company with voluntary CSR initiativesRead MoreStakeholder Theory Of The Firm1423 Words   |  6 Pagescomprehensive fundamentally solid concept for corporate social responsibility to branch out of; without the stakeholder theory of the firm there is no corporate social responsibility and vice versa, because business cannot exist without society and society is not sustainable without business, due to advancements in the modern world, business and society have evolved, and traditional business theories have a narrow business scope, while contemporary perspectives have a broader appr oach. First, Without theRead Moreâ€Å"Why Companies Can No Longer Afford to Ignore Their Social Responsibilities†1388 Words   |  6 PagesAfford to Ignore Their Social Responsibilities† Theme of the Article Over the years, the perspective of corporate social responsibility has evolved in Corporate America. Today, many businesses have made promises to contribute to current social problems, such as the environment and labor standards. Companies are now looking at corporate social responsibility as a sustainability tactic that can benefit their overall market value. Companies that do not pay attention to their social and ethical responsibilitiesRead MoreCorporate Social Responsibility ( Csr )1167 Words   |  5 PagesCorporate Social Responsibility Introduction Corporate social responsibility (CSR) is a concept which is also known as corporate citizenship, corporate conscience or in a simple way a responsible business. It is an integrated concept of self-regulatory business model for any organisation. Corporate Social Responsibility has been in practice for more than fifty years now, which has been adopted not only by domestic companies but also by transnational company with voluntary CSR initiativesRead More: Critically Evaluate Corporate Social Responsibility as an Ethical Tool Basing Some of Your Argument on the Toyota Case Study1711 Words   |  7 PagesWhat Corporate Social Responsibility is Corporate Social Responsibility can be defined has an obligation beyond that required law and economics , for a firm to purse long term goals that are good for the society. This entails the continuing commitment by business to behave ethically and contribute to economic development while improving quality of the workforce and their families as well as that of the local community and society at large. Bhatia (2004) defined corporate social responsibility as aRead MoreSocial Responsibility And Business Ethics Essay1470 Words   |  6 Pagesrole of social responsibility in business organizations and society. This paper will compare similarities and differences between Cohen’s perspective on social responsibility to the social responsibility and business ethics theories of Drucker and Milton Friedman. Furthermore, this paper will provide a frame of reference on corporate social responsibility and business ethics presented in other research. Social Responsibility Defined Cohen, 2009 wrote in his article that Drucker defined social responsibilityRead MoreEssay about Social marketing reflects corporate social responsibility1110 Words   |  5 PagesIntroduction This assignment will initially describe social marketing and then indicate how corporations affect stakeholders through companies’ social marketing and responsibility. Following that, the importance and functions of corporate social responsibility (CSR) and social marketing will be demonstrated. Finally, it will explain how organizations reflect CSR and make a short conclusion to indicate the relationship between social marketing and CSR. Social Marketing In the past decades, the marketing

Strategic Responses towards Consumer Awareness about Healthy Products

Question: Discuss about the Strategic Responses towards Consumer Awareness about Healthy Products: The Case of Subway. Answer: Statement of the problem Subway exists to provide its customers with the goods and services that they demand. Consumers offer the firm a market for their products which translates into income revenue and profits for the company. For this reason, Subway must pay attention to the changes in consumer preferences and awareness about consuming healthy products and match their products to meet the shift in demand by their consumers (Miller Shamsie, 1999). Over the past few years, consumers have become more aware of healthy eating and consuming healthy products. Thus, there is a significant shift in the demand of goods and services in favor of healthy food at the expense of unhealthy lifestyles (Brownsell, 2012). As a result, the firm is forced design its strategy and game plan in response to the increase in consumer awareness about health eating in order to survive in the constantly changing consumer needs (Harwell, 2015). In this regard, this study seeks to find out how Subway responded to changes in the degree of consumer awareness about healthy products. Aims and Objectives of the study The study seeks to address two main objectives, that is; To determine the factors that increases consumer awareness about healthy products as well as consuming healthy food. To establish how firms undertake strategic responses and how Subway adjusted to the changes in consumer preference for healthy products. Research Methodology In this research, the study will utilize qualitative research methods of data collection and analysis. As such, the study will utilize self completion questionnaires and structured interviews during data collection. The researcher will conduct structured as well as in-depth interviews and questionnaires with the management of subway stores within the country to establish the strategy they adopted in response to the changes in consumer preferences. Also, the researcher will give consumers of Subway products self-completion questionnaires to gather more information on the factors that raised their awareness regarding the importance of consuming healthy products. These methods are advantageous because they allow a one on one interaction between the researcher and respondent, thereby helping the researcher understand more about the topic. Data Sources It is worth noting that the study will use both primary and secondary data sources to gather information on the subject matter. The primary data sources will consist of the responses received from the interviews and questionnaires used for data collection. On the other hand, secondary data sources will consist of peer reviewed business journals, health databases, and library books on the subject. Methods and tools for analysis Given that the data collected in the study is predominantly qualitative, the study will utilize the NVivo software as a tool of analysis (Leech Onwuegbuzie, 2007). This Computer assisted qualitative data analysis software will assist in mapping out, importing, coding and analyzing the data set to provide a clear evaluation of the collected data (Welsh, 2002). In this case, NVivo is the best tool for analysis (Gibbs, 2008). References Brownsell, A. (2012). Subway pushes '5-a-day' message in new campaign. Campaign. Retrieved 5 April 2018, from https://www.campaignlive.co.uk/article/subway-pushes-5-a-day-message-new-campaign/1159403 Gibbs, G. (2008). Analysing Qualitative Data (1st ed.). London: Sage Publishers. Harwell, D. (2015). The rise and fall of Subway, the world's biggest food chain. The Sydney Morning Herald. Retrieved 5 April 2018, from https://www.smh.com.au/business/the-rise-and-fall-of-subway-the-worlds-biggest-food-chain-20150530-ghd0va.html Leech, N. L., Onwuegbuzie, A. J. (2007). An array of qualitative data analysis tools: A call for data analysis triangulation. School Psychology Quarterly, 22(4), 557-584. Miller, D., Shamsie, J. (1999). Strategic Responses to Three Kinds of Uncertainty: Product Line Simplicity at the Hollywood Film Studios. Sage Journals. Retrieved 5 April 2018, from https://journals.sagepub.com/doi/abs/10.1177/014920639902500105?journalCode=joma Welsh, Elaine (2002). Dealing with Data: Using NVivo in the Qualitative Data Analysis Process. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 3(2)